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Yahoo!’s Earnings and the Future of Display Ads

  • Posted on October 19, 2017 at 2:41 pm

Investors were upset that Yahoo! Inc.’s (YHOO) quarterly results showed a sharp drop in display advertising revenue. And, based on its forecasts, that will not get any better soon. The Yahoo! trouble is not an isolated case. Display rates have started to collapse across the industry, making a chance for Internet advertising to expand as fast as it has over the past decade impossible. That represents trouble for tens of thousands of businesses.

Yahoo!’s revenue fell 7% in the second quarter compared to last year, drifting down to $1.22 billion. Wall St. focused mostly on one comment:

Iconic Brands That Just Vanished

GAAP display revenue was $472 million for the second quarter of 2013, a 12 percent decrease compared to $535 million for the second quarter of 2012.

At the same time, there was no evidence that Yahoo!’s audience fell, so the yield from the average display ad fell considerably.

Yahoo! holds a special place among America’s Internet companies. In the United States, according to research firm comScore, it had a monthly audience of unique visitor that was above 192.9 million in May. That put it a very close second to Google Inc.’s (GOOG), which was 193.5 million. Because of its huge size, the trends set by Yahoo! almost certainly represent those of most of the balance of the industry.

States That Drink the Most Beer

The bane of display advertising today is that so many Web properties have decided to stake their futures on content delivered on small devices, which include, primarily, smartphones. All of the evidence indicates that advertisers will pay less for messages they post on these smaller screens. Actually, the amount marketers will pay for this content environment is much, much less than for traditional display ads that appear on personal computers (PCs). In an attempt to chase the online content audience as it migrates away from PCs, Internet companies have badly damaged future revenue prospects. The trouble is that people will watch content on smaller screens whether online content sites like it or not.

Most experts hope that falling display ad rates can be offset by the increase in video content on the Internet. Advertisers will pay a great deal more for video ads than display ads. So, there is a rush to create this sort of programming. But the likelihood that video can balance the drop in display rates appears unlikely.

Beyond Google’s YouTube, the amount of video posted on the Internet by large content companies is relatively small. In May, Google sites had 154.4 million unique video viewers, driven almost exclusively by YouTube. These visitors spent an average of 437 minutes on Google sites in May. After that, video viewership at other sites drops very sharply. For example, Microsoft Corp. (MSFT) sites had 45.2 million unique video viewers in May. The average time these viewers spent watching video on Microsoft sites was only 36.9 minutes, barely more than a half-hour TV show.

Internet advertising may remain at current levels in terms of volume, but the monetary yield from these ads likely will never return.

Powerful laptop at a Time Rich Graphics

  • Posted on April 25, 2017 at 10:26 am

JAKARTA – Toshiba Satellite C40D could be a consideration for those who are looking for a laptop with a budget of less than Rp 5 million. Budget that much for a laptop is indeed impressive entry entry-level segment. Just do not worry, the name of the Toshiba could be a guarantee of the product is far from the predicate Abal Abal.
SPECIFICATIONS of the list handed Toshiba, Satellite C40D not stated clearly underestimated laptop features and performance is poor. Instead, Toshiba has crammed the new product is released in early July with the latest features and technology.
Toshiba provides an opportunity to dissect out the Tribune called as laptop devices in Indonesia to adopt AMD Quad-Core A4 Acceerated Processing Unit (APU) with integrated AMD Radeon graphics card.
Toshiba also provides convenient storage of the data on the laptop’s hard drive. Field capacity up to 500GB, this hard drive can also be designed to absorb shock or impact so that data is not lost.
For example, performance. Toshiba Satellite C40 is running on the Windows 8 operating system Single Language. Surely it’s the operating system will not run comfortably without sustained specifications that qualified innards. APU AMD A4 processor which integrates with the Quad Core AMD Radeon graphics card is so warranty Satellite C40 plus 2 GB of RAM can execute all software and multimedia applications smoothly.
Offal is enough to guarantee the Satellite C40 is powered laptop and rich in graphics which presents a different experience with other products in the market. Satellite C40 feel engrossed invited to work for all computing activities.